As a presenter, building rapport with your audience will help you understand them. Part of it is facilitated when you take the time to learn about your audience before you go in front of them, i. e., who they are, what culture they belong to, what age group they belong to, their gender, religious beliefs, needs, dreams and goals. Hence, your presentation should vary with the type of people in your audience. You can start your presentation by greeting your audience and introducing yourself, letting them know that you appreciate their presence and stating your ‘big fat claim’. The latter is a big promise that gets people’s attention, it is good for rapport building, examples are, I promise you’re going to learn something powerful today or I promise that you’re going to learn something that you can use in your life and business. With that, you are preparing them to build rapport (Read more on how to build rapport).
Once you have a good amount of rapport with your audience as a speaker, you can proceed to establish deep rapport. We will handle two parts of it in this article, questions and subconscious.
Let’s take these two paragraphs and compare between them to learn how questions help in building rapport even further:
- Here’s what I want from you guys, I want you to stay present with me here because if you start playing with your phone then you’re really wasting your time. Therefore, I would really appreciate if you could be with me.
- Here’s what I want from you guys, I want you to stay present with me here because if you start playing with your phone then you’re really wasting your time. Therefore, I would really appreciate if you could be with me. Is that okay with you?
In the second instance, you are connecting with them deeper by asking an interactive question; before asking them though, relevant information should be given.
The other part of deep rapport is the subconscious, we have a conscious and subconscious mind. If you learn to influence your subconscious, you can change anything.
Ensure that there is enough connection with the audience, THEN go deeper. For that, you have to talk to the subconscious mind before the conscious one. One way you can approach that is by matching the breathing pattern of the person and another is by blinking your eyes with the same pace as the other person. They won’t notice that but you’ll build massive rapport using it. Additionally, you can build rapport with one person from the audience then connect that experience with everybody.
Deep rapport is a way to build deep connections with people, it can only be initiated once enough rapport is created and there are numerous methods that you can follow by using interactive questions and techniques to influence the subconscious indirectly.